SEO Optimization – Kappel & Partner Digital Werk

Professional Search Engine Optimization for Businesses from €500 to €25,000

With professional SEO optimization, companies improve the technical, content, and structural prerequisites of their website for search engines like Google, Bing, and Yahoo.

Kappel & Partner Digital Werk offers SEO packages for businesses of all sizes – from one-time basic SEO optimization to comprehensive Enterprise SEO strategies including content, local SEO, technical SEO, digital PR, and ongoing search engine optimization.

SEO STARTER – €500

Basic SEO Optimization for Small Businesses

One-time SEO optimization

Ideal for freelancers, small businesses, local service providers, and new websites that need a solid SEO foundation.

Services

• Initial SEO website check

• Basic technical SEO analysis

• OnPage SEO analysis

• Basic keyword analysis

• Analysis of key web pages

• Title tag optimization

• Meta description optimization

• H1/H2/H3 optimization

• SEO-friendly URL structure

• Internal linking analysis

• Basic mobile SEO check

• Google search engine optimization

• Bing SEO basic setup

• SEO action plan

• Priority list for further optimizations

Result

A professional SEO foundation upon which future search engine optimization can be built.

€500 plus 19% VAT

SEO BUSINESS – €2,500

Extensive OnPage SEO Optimization

One-time SEO package

Ideal for small and medium-sized businesses that want to systematically optimize their website for relevant search terms.

Services

Everything from SEO STARTER +

• Extensive keyword research

• Keyword mapping

• Competitor analysis

• Search intent analysis

• OnPage SEO optimization

• Optimization of important landing pages

• Optimization of title tags

• Meta descriptions

• Heading structure

• Internal linking strategy

• Content structure

• SEO URL structure

• Duplicate content analysis

• Indexing analysis

• Basic technical SEO optimization

• Mobile SEO

• Core Web Vitals basic check

• Local SEO analysis

• Google Business Profile basic analysis

• SEO roadmap for 6 months

Result

A significantly more comprehensive OnPage and keyword strategy for your company's most important search terms.

€2,500 plus 19% VAT

SEO GROWTH – €7,500

Professional SEO Growth Strategy

SEO project for companies with specific growth targets

Ideal for medium-sized companies, service providers, e-commerce businesses, and companies with regional or national target audiences.

Services

Everything from SEO BUSINESS +

• Comprehensive SEO audit

• Detailed competitor analysis

• Extensive keyword research

• Keyword clusters

• Search intent analysis

• SEO silo structure

• Information architecture

• Content gap analysis

• Optimize existing content

• Design new SEO landing pages

• Content strategy

• Local SEO strategy

• Location page strategy

• Google Business optimization

• Technical SEO analysis

• Crawling analysis

• Indexing optimization

• Internal link-building strategy

• Backlink profile analysis

• Competitor backlink analysis

• Digital PR strategy

• Monthly SEO reporting

• KPI dashboard

• 6–12 month SEO roadmap

Content

Depending on website size and project scope, additional SEO landing pages and high-quality SEO content can be developed.

Result

A strategic SEO foundation for more relevant search terms, increased organic visibility, and long-term digital growth.

€7,500 plus 19% VAT

SEO PREMIUM – €15,000

High-Performance SEO for Established Businesses

Comprehensive Strategic SEO Project

Ideal for established companies, larger service providers, real estate companies, e-commerce businesses, and companies with a high customer lifetime value.

Services

Everything from SEO GROWTH +

• Full Technical SEO Audit

• Comprehensive website analysis

• International competitor analysis

• Market and search intent analysis

• Extensive keyword database

• Keyword clusters

• Topic clusters

• Content gap analysis

• Complete content architecture

• SEO landing page concept

• Extensive OnPage optimization

• Technical SEO optimization

• Internal link architecture

• Conversion optimization

• Local SEO

• Location page strategy

• Google Business optimization

• Backlink profile analysis

• Link-building strategy

• Digital PR concept

• Content marketing strategy

• SEO content concept

• Competitor monitoring

• Ranking monitoring

• Traffic monitoring

• Conversion monitoring

• Monthly SEO reports

• Strategic SEO consulting

• 12-month SEO roadmap

Content & Authority

Development of a long-term strategy for:

SEO content + high-quality landing pages + thematic authority + digital PR + high-quality external links

€15,000 plus 19% VAT

SEO ENTERPRISE – €25,000

Enterprise SEO & Digital Growth Strategy

The comprehensive SEO solution for companies with high growth targets

Our most extensive SEO package is aimed at larger companies, corporate groups, real estate companies, e-commerce companies, financial companies, B2B companies, and highly competitive markets.

Here, it's no longer just about individual keywords.

It's about building a long-term organic growth strategy.

Services

Everything from SEO PREMIUM +

Enterprise SEO Audit

• Complete Technical SEO Audit

• Crawling analysis

• Indexing analysis

• Site architecture

• Internal link structure

• JavaScript SEO analysis

• Mobile SEO

• Core Web Vitals

• Duplicate Content

• Canonical analysis

• Sitemap analysis

• International SEO structure

• Structured data / Schema markup analysis

Enterprise Keyword Strategy

• Extensive keyword database

• Keyword clusters

• Topic clusters

• Search intent

• Competitive intensity

• Commercial search terms

• Informational keywords

• Long-tail keywords

• Brand keywords

• Local SEO keywords

Enterprise Content Strategy

Development of a comprehensive content architecture for:

Landing pages

Service pages

Location pages

Guides

Blog articles

Pillar Pages

Topic Clusters

Comparison pages

FAQ pages

Authority & Digital PR

Strategy for sustainable website authority building through:

• High-quality backlinks

• Digital PR

• Industry portals

• Relevant specialist portals

• Editorial mentions

• Content outreach

• Competitor link analysis

• Link gap analysis

• Authority building

Local & National SEO

For companies with multiple locations:

• Local SEO strategy

• Location pages

• Regional keyword clusters

• Google Business strategy

• Local content strategy

• Regional competitor analysis

SEO Performance Management

• Ranking monitoring

• Organic traffic

• Conversion tracking

• SEO KPIs

• Competitor monitoring

• Monthly reports

• Strategic management reports

• Ongoing prioritization of SEO measures

Executive SEO Consulting

Strategic consulting for management and executives.

We don't view SEO in isolation, but as part of:

Online Marketing + New Customer Acquisition + Brand Building + Content Marketing + Digital PR + Conversion Optimization.

€25,000 plus 19% VAT

SEO Packages Compared

The SEO Packages from Kappel & Partner Digital Werk

€500 – SEO STARTER

For businesses looking to improve their SEO fundamentals.

€2,500 – SEO BUSINESS

For businesses that need professional OnPage SEO optimization.

€7,500 – SEO GROWTH

For businesses that want to grow organically and strategically expand their search engine presence.

€15,000 – SEO PREMIUM

For established businesses with ambitious SEO and growth goals.

€25,000 – SEO ENTERPRISE

For businesses that use SEO as a strategic component of their digital growth strategy.

Kappel & Partner Digital Werk

SEO | Web Design | Local SEO | Technical SEO | Content SEO | Digital PR

From basic SEO optimization to comprehensive Enterprise SEO strategy.

€500 – €2,500 – €7,500 – €15,000 – €25,000

Note: SEO is a long-term process. Rankings, traffic, leads, or sales cannot be guaranteed. The specific scope of services, the number of optimized pages, the extent of content, and external measures such as backlinks and digital PR will be individually determined based on the website, industry, competition, and project goals.